So it’s finally here. Apple has decided to leave FM radio capabilities in it’s new iPod nano multi-touch device. Hallelujah! Radio is saved! Okay, so I’m a little indifferent to the news, but it’s still great news right? Maybe, maybe not.
I’m all for anything that puts the option of radio at the fingertips of every living human being, after-all they can’t use it if it’s not there. On the other hand, the fact it is there is no guarantee it will be used.
Remember, at the end of the day, that little iPod nano clipped to my belt is just one more option in the ever growing sea of options I have to entertain myself. If you’re not giving me a compelling reason to listen to your station, I have thousands of songs at my literal fingertip and all of them ON DEMAND.
To paraphrase the campaign of a former US President; it’s not the device that matters, “It’s the CONTENT stupid”.
Look, I'm happy to see the radio industry getting some love from Cupertino. Apple has begun to do their part in making radio an option in the hands of consumers. The question is, what will your station do to take advantage of it? Hint, the answer is not “give away an iPod a day in May”.
Tags: radio, apple, ipod, programming, contentiPod | radio | technology
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